We collaborated with Pop-Tarts and hosted an IRL activation and social media campaign which generated 2.36M impressions across Instagram, TikTok, and YouTube. Over 700 people attended the activation, generating 200+ pieces of organic UGC. We commissioned 3 local NYC fashion creators and designers to create custom Pop-Tarts garments, Dylan Lemay served custom Catch'n ice cream, tooth gems from Cherry Bomb NYC, and custom airbrushing. Photographer Anna Koblish took photos of all our guests on the world’s biggest Pop-Tarts throne built by Studio Guapo.